The popularity of motorsport in Britain has seen a real resurgence recently, and there are now hundreds of events of varying degrees at Britain’s many racing circuits. Britain is heralded around the world as the home of motorsport, and for good reason; this is shown not least in the fact that 11 of the current Formula 1 teams are based in Britain. The attraction of motorsport is that there is a ticket to suit every budget; whether you splash out on Formula 1 or simply go to your nearest banger racing track you are sure to have a blast.
Advertising at major motoring events is an incredibly effective way to make sure that your product is shown to people whilst they are in a good mood, and have the time to engage with it. From the BTCC to the Moto GP, there are hundreds of stalls and displays for people to attend, and these are inevitably packed between race sessions over the weekend. Motor racing events are something that people save up for and look forward to, this means they have disposable income and are in an interactive and accepting mood.
Advertising at these events is a skilled art though, and you must be able to attract attention to your business and the new product you are showcasing. The fact is that more men attend motorsport events than women, and there is one tried and tested way of getting their interest, and that is with girls, Promo Girls to be more specific. It may seem a little glib but it’s more from the ‘if it ain’t broke, don’t fix it’ school of advertising, and is incredibly effective at grabbing the awareness of a largely male crowd.
Once you have their attention you will be able to capitalise on the fact that they are in a relaxed and positive attitude, and they are very receptive to new products and ideas. A great way to ensure that your product or company will be on their mind permanently is to give them some free promotional products. Sometimes known as the ‘ninja’ marketing device, they will make certain that all of these prospective customers have your contact details immediately to hand.
So if you are an established business that wants to give the best possible start to a new product then any of Britain’s motorsport events will provide a great platform.